We are right smack in the middle of the holiday season! All your brand’s hard work and marketing efforts have paid off; you are seeing activity on your website and customers in your restaurant. However, January 2nd is right around the corner, What are you going to do to get customers in during those cold months and spending money after a festive holiday season? It’s time to get that post-holiday marketing strategy in place and not miss out on potential income during the winter.
Capture customer information now. Make sure in-store or restaurant guests are filling out customer cards now so you have their information to add to newsletters, e-blasts, and mailers. On your site and social media platforms add a call to action button that will allow your customers to directly sign up for your e-mails. If you want to keep the customer capture going past the New Year offer a little something like a free dessert or shipping for signing up, a little freebie goes a long way.
Update your site. When the clock strikes midnight on January 1st it will be 2017 and it’s out with the old and in with the new. Fresh content goes a long way not just with visitors who frequent your website but also in regards to SEO. Adding new content to your site helps build organic SEO as it shows your site is active and ready for visitors.
Start your video marketing strategy. With search engines like Google wanting video on your site, it’s time to schedule that first shoot and get your content ready for the next couple of months. Just like a site needs new content to build organic SEO it also needs video and an explainer or product video fits that bill. Video is also great for your social platforms, having a shoot that shows your space or your products is great content and can give you a few months of videos.
Have a fun contest or giveaway. Now that you have people on your site and watching your videos give them a reason to stay. It doesn’t have to be a large prize to get your customers engaged in a fun social contest or e-mail giveaway. This is the #1 time of year where people are looking for free (because they have spent three paychecks the month before) so capitalize on it and get people looking around your site and social pages; chances are they will share them and get their friends involved and maybe even see something they didn’t get for the holidays.
Want to get your post-holiday strategy into full swing, contact Fluent Video today!
